Gigi Hadid has renewed her contract to continue her role as global brand ambassador for Tommy Hilfiger. The 22-year-old model has already launched two Tommy x Gigi collections, which she helped design herself, and on Tuesday the brand confirmed she will remain in her position for another two seasons.
Gigi Hadid will continue in her role as global brand ambassador for another two seasons
So far her collections have been shown as part of Hilfiger's runway presentations in New York and Los Angeles, but the label's representatives are staying quiet on where the next line will be unveiled. “Gigi is a force in the fashion industry and the ultimate Tommy Girl,” Hilfiger told WWD. “Her positive, down-to-earth energy and cool, effortless style continue to captivate her audiences around the world. I have loved designing the Tommy x Gigi collections with her and I look forward to continuing our partnership for another year.”
The model is one of the fashion industry's biggest names
Hadid returned the praise, describing her job with the fashion house as a “dream come true” and the perfect introduction to the world of design. Following each of her collections the blonde beauty made sure to meet fans around the world while sharing and promoting her pieces, stopping by cities including Berlin, London and Paris. “We've loved presenting our collections directly to our fans on the runway each season - it has been such a memorable experience that has been exciting to share with my followers,” Hadid added.
Daniel Grieder, chief executive officer of Tommy Hilfiger Global and PVH Europe, noted that Hadid's contributions – along with the company's see-now buy-now initiative TommyNow – is helping boost the label's “strong momentum”. These areas have also increased the brand's social media presence and given sales a double-digit growth, Grieder revealed.
“The halo effect across the brand has positively impacted all divisions globally, and we're excited to continue building on this success in our upcoming seasons,” he said.