H&M fans listen up – we have some very good news. The popular high street brand has unveiled the launch of the H&M Club in the UK – a loyalty scheme seeing shoppers across the country reap from a multitude of benefits, and all in the name of fashion. On signing up, customers will receive a 20% discount and an ongoing 10% off the brand’s goods afterwards. What’s more, when it comes to your birthday, the kind-heated store will now treat you to an extra special celebration discount of 25%. Previews from upcoming collections, goody bags and freebies are also on the cards. Members of the ultra-cool club will also get to shop the brand's new collections before anyone else.
H&M are offering amazing customer deals with their new loyalty card
The high street favourite’s new points system has been made super easy, with customer’s H&M Club points automatically added by presenting a smartphone at the till – meaning there is no specific card or voucher to have to remember every time you shop. H&M have been treating their customers to a whole host of fabulous collections of late, making their new loyalty scheme even more exciting.
Earlier in the month, the Scandinavian brand collaborated with pop sensation Zara Larsson to create a must-have capsule collection inspired by the Swedish singer’s fashion-forward style. The range offers a vast array of playful pieces with empowering feminist messages emblazoned across oversized hoodies and t-shirt dresses, along with ultra-cool crop tees and body-con shorts also in the mix.
H&M's recent collection with pop sensation Zara Larsson is too cool
STORY: H&M join forces with Zara Larsson to create 'fierce and feminine' collection
The eclectic colour palette of metallic silver, black and pinks was carefully selected by Zara, who had a huge presence throughout the design process. Pink, one of her favourite colours, was specifically chosen because: “It’s feminine, powerful and everyone looks good in it,” she said.
Discussing her collection, Zara, one of Time Magazine’s '30 Most Influential Teens of 2016', said: “I have had so much fun working with [H&M] to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style.”