Primark has been making some serious waves in the fashion industry of late and to say that we're impressed would be a huge understatement. Last month we were treated to the launch of a beautiful yet ultra-affordable bridal collection and the high street brand has even amped things up in the beauty stakes of late.
What's really got us excited though is the arrival of the brand spanking new Primark AW17 look book. Featuring a covetable array of disco-ready dresses, slouchy tailoring and luxurious knitwear, the new collection will look right at home in any style maven's wardrobe and we can't wait to get our hands on it.
Thanks to the sheer fabulousness of the new designs though, you may well have a hard time deciding which of the purse-friendly pieces to go for. From the asymmetric leather-look frock that's perfect for parties to the silver velvet ankle boots, we've rounded up the very best of the bunch.
Here are our favourite looks from Primark's AW17 collection...
Primark's crimson-toned jacket (£20) and trouser (£25) combination is elevated with a pair of fishnet socks and barely-there black sandals. We love how the coordinating coat, slung effortlessly over the shoulders, pulls the whole thing together.
Primark's white one-shoulder knit is a steal at just £13 and we've fallen madly in love with the fuschia-hued satin heels. The sparkly shoulder bag takes this look into party-ready territory and it comes in at an affordable £7.
Tap into the punk trend with these achingly cool embellished jeans and embroidered black denim jacket. The Dr. Marten-inspired boots add extra attitude and we love the way the dusty pink jacket lends a girly feel to the ensemble.
We simply can't get enough of this multi-toned distressed knit... Very Isabel Marant, no? And it can be yours for just £21. The delicate yet dazzling earrings are ideal for taking your look to the next level and they're a snip at an ultra-affordable £2.50.
This leather-look number in the darkest green hue is just what we've been waiting for. It's sophisticated enough to wear to dinner parties and it can be paired with glitter-adorned accessories for a look that's ideal for a night on the tiles.
Equal parts cosy and cool, this look is one of our absolute favourites of the lot. The blue and white winter knit - priced at £15 -is just the ticket for frosty days and the velvet ankle boots will take you right through the season and beyond.
This statement-making ruffled ensemble is the stuff that dreams are made of. We love the fuchsia-toned semi-sheer ruffles and the subtly edgy vibe that the fishnet tights (£2) lend to the look.
This cool yet casual get-up is just the ticket for chilly autumn evenings. The oh-so-spangly stilettos are just £9 and the khaki-hued puffa coat would will work perfectly as a go-to daytime layer throughout the colder months.