As ever, fans were keen to find out where Holly Willoughby's on-trend outfit was from when she presented Wednesday’s This Morning with co-host Phillip Schofield. The popular TV presenter, who posts a daily photo of her outfit over on her Instagram account, worked a smart, summer-ready look, dressing her slim figure in a vintage denim shirt dress from popular British fashion brand, Boden. The ‘Sophia Shirt Dress’, which retails at £80 online, features a flared midi skirt and short cap sleeves, and looked absolutely gorgeous on the 36-year-old, who teamed it with a pair of nude, leg lengthening court shoes.
How to: Dress like Holly Willoughby this summer
Holly Willoughby looked cool in Boden's 'Sophia Shirt Dress'
Beauty-wise, Holly’s complexion radiated with a glowy base and a touch of bronzer, while an outline of black liner enhanced her large blue eyes. A soft pink gloss and sharp brow completed her stunning look.
The mother-of-three wore her long, glossy blonde hair down in a loose curls – a style she tends to go for in the daytime. However, last night, she worked another gorgeous hair look as she stepped out to attend the Glamour Women of the Year Awards, wearing it in a pretty up ‘do, which complemented her ultra-feminine floral adorned gown beautifully.
At the Glamour Women of the Year Awards, Holly turned heads in a whimsical floor-length dress
Online, Holly’s Boden dress is named as one of the store’s bestselling pieces, but no doubt sales will soar even more now, with her having developed an instantly recognisable go-to style over the course of the past few years. Last month, she showcased a gorgeous Phase Eight design on Instagram – the Riley ruffle dress. Phase Eight spokesperson Rebecca Davies said of her influential fashion choices: "Holly is a huge influence and people adore her style and really look to her for style inspiration. We saw our Riley ruffle sell very quickly."
We're all familiar with the 'Kate Middleton effect' but are we now experiencing the Holly Willoughby effect? It certainly looks that way.