Poland's most famous fashion brand, Reserved, is set to make its mark in the UK come September – with a little help from iconic British supermodel, Kate Moss. Ahead of the opening of its Oxford Street store on 6 September, Reserved have released a teaser campaign image of Kate in key pieces from their AW collection. In the stunning black-and-white image, shot by renowned London photographer Daniel Jackson, the 43-year-old rocks a high waist black PVC mini skirt teamed with a slogan-adorned top spelling out the brand's name.
Reserved have unveiled a teaser image of Kate Moss modelling for their new campaign
For Reserved, it was important that Kate had complete creative control throughout the shoot, giving the model having free reign to style her own look. Kate was asked to wear what she would pick if she were to choose items from the store, and proved her natural sense of styling by teaming together a edgy, yet relaxed ensemble.
In the photo, Kate showcases her youthful good looks, with her long, blonde hair styled in loose curls. Make-up wise, the model rocks a smoky eye, while a defined sweep of bronzer enhances her enviable razor-sharp cheekbones.
Reserved is Poland's most famous fashion brand
Other images from the latest campaign reveal an edgy mix of organza skirts, leather jackets, oversized sweatshirts and ultra-cool velour tracksuits.
While new to the UK, Reserved already have over 450 stores worldwide, and are famed for their fashion-forward, affordable pieces. The store refreshes its collections every two weeks, ensuring to keep its stock fresh and exciting.
The fashion-forward brand has debuted images from its AW collections
Monika Kaplan, Global Marketing Director for the brand said of Kate's involvement in the campaign: "It was important for us to portray the personal, private and authentic attitude of Kate in this imagery - this is what the Reserved brand embodies, both style and individuality."