Ella Mills, aka Deliciously Ella, has added another string to her bow! The talented 26-year-old, who found fame as an advocate for healthy eating, is now fronting lingerie brand Intimissimi's latest campaign, Inside Out. She is joined by the designer's long-running muse Irina Shayk, actress Dakota Johnson, and tennis star Ana Ivanovic, who have all been hand-picked to help celebrate empowered women. Shot by celebrated fashion photographer Mario Testino, the campaign has focused on representing the different personalities of each woman, celebrating the fact femininity comes in all shapes and sizes.
Ella Mills stars in Intimissimi's new campaign
Unlike the underwear brand's usual campaigns, all four women are fully dressed. It was important to the label that the campaign focused on how each woman felt wearing their underwear underneath their clothes. Mario Testino described the unique take as "daring."
Dakota Johnson looked fabulous in a red gown
He said: "The casting is fabulous, but I also liked the challenge of communicating an underwear campaign through women who are fully dressed. I wanted to capture how these women look and feel wearing the underwear underneath their clothes. It’s a very daring way for Intimissimi to sell underwear."
The brand's long-running muse Irina Shayk
In a series of video interviews to support the campaign, each muse talks about how to feel confident, and what beauty means to them. Ella, whose hugely successful food blog has led to a best-selling recipe book, believes it's down to how you feel. "Being authentic and being true to yourself is really important for success," she said.
Tennis star Ana posed with her tennis racket
Dakota, meanwhile discusses her work as an actress, admitting: "It would be weird if I ever got used to being on the red carpet." Tennis champion Anna opens up about tennis being her first love, while Irina believes that: "Beauty comes from inside out, so you have to beautiful inside."
