Emma Willis has been named as Next's new brand ambassador, and has used her style credentials to pick out her favourite pieces from the store's current winter collection. Ahead of the collaboration on 27 September, a series of stunning preview images have been released, showing Emma working her magic in front of the lens. Stand-out outfits from the preview images include an all-black trouser suit, featuring a semi-sheer blouse, high-waisted trousers, a tailored jacket and patent black boots.
Emma Willis looked fantastic as she modelled her favourite pieces for Next
Emma, who is often seen wearing chic, feminine tailoring and monotone pieces, also nailed the perfect look for the impending party season – teaming together a glitzy mini skirt, a black T-shirt and a blazer. Cosy chunky knit jumpers, leather jackets and skinny jeans also make the cut.
The TV star has been named Next's new ambassador
Emma, 41, announced her collaboration with Next on her Instagram account on Tuesday. In the photos, Emma looked sensational with her trademark pixie cut styled in a sleek side parting. In terms of make-up, the TV presenter, as ever, looked fabulous with a dramatic smoky eye, which was complemented with a nude lipstick, sweep of bronzer and statement brow.
Emma announced the news to fans on Instagram
She captioned the post: "So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection. Watch this space peeps.. launches online this Wednesday! @nextofficialPR #emmaloves."
Emma's friends, including TV presenter Fearne Cotton and McFly's Tom Fletcher, were among those to like her post, while her fans were quick to share their delight at the news. "You are going to rack up my bills now! If it's good enough for Emma then it's good enough for me," one wrote. Another added: "Love the outfits so now I'm off shopping."