Erdem unveiled its print-tastic collection for H&M on Thursday. Catwalk favourite Erdem Moralioglu's eponymous label is the latest big brand to team up with Swedish retailer H&M, following in the footsteps of Alexander Wang, Isabel Marant and Karl Lagerfeld, among others.
The range marks the first time Erdem has offered menswear designs and there is also a full line for women too. For the womenswear range, Erdem took inspiration from his feminine spring/summer 18 line, which showed at London Fashion Week in September and was full of floral prints and delicate materials.
The centrepiece is a full-length floral party dress, more reminiscent of a ball gown than a cocktail dress. The grosgrain bow adds even more opulence and, with a price tag of £149, it is a fraction of the cost of Erdem's ready-to-wear outfits.
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Victorian-inspired lace features as well, in the form of a white blouse and black knee-length dress. There are also crisp tailored options, a heavy jacquard overcoat and a faux fur leopard-print jacket.
As for the men's line, made up of sharp suits, classic knitwear and accessories, guys will also look stylish in Erdem's floral fabrics and bright designs. The most striking piece from the menswear collection is a nude coloured pyjama-style suit, which is covered in a sequin floral design.
Other standout pieces include slip-on trainers boasting more blooms, a shearling fleece and a simple slogan hoodie.
Erdem x H&M drops on 2 November.
