American actress, model and singer Haley Bennett, 29, is the new face of Absolu de Parfum by Chloe. This partnering is particularly special, as not only is Haley the much celebrated new star of the fragrance, but, the Chloe Absolu de Parfum is limited edition to celebrate 10 Years of Chloe.
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The model has spoken about how excited and honoured she feels to be the new face, particularly as she loves the brand and "everything it represents".
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As well as being the new face, Haley is understandably a huge fan of Chloe and the romantic designs the fashion house is known for. She describes the clothes as comfortable, yet elegant and chic, and categorises that it’s "the brand of an elegant woman with a bohemian sprit". The romantic shapes, pared with the effortlessness and timeless shapes, mirror in the scent that she “really loves”.
Haley is the new face of the Absolu fragrance
The Chloe Absolu de Parfum offers a rich, floral composition, which Haley feels is fresh and romantic, and she appreciates the natural smelling top notes of roses: "It's interesting because even though the scent of rose can be a little old fashioned sometimes in certain fragrances, there is a real modernity and freshness about Chloé eau de parfum. Also, as the fragrance evolves on my skin, the amber gradually appears, and I love the depth that it gives to it".
Absolu de Parfum is available to buy now
We all know how important outer aesthetics are, and the packaging of this new scent is most definitely a sight for sore eyes; particularly as it features a woven ribbon flecked with gold, but hasn’t differentiated from the signature bottles original shape - Haley agrees, and calls the bottle a "keepsake".
When Haley shot the campaign, she was really excited to work with Stephanie di Giusto, the esteemed French film director.
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"She is very passionate, creative, she is a true storyteller. She cares very much about the aesthetic of the images, but also about the feeling that is conveyed by the aesthetic, through the actor." Whilst on the shoot, Haley said she loved the car she drove in, and she enjoyed playing the strong-willed woman in the ad.