Gwyneth Paltrow launched her own Goop Label fashion line in an effort to offer alternatives to "super expensive" designer brands. The Hollywood actress introduced her lifestyle firm's new Goop Label collection at a New York press conference on Thursday and discussed her inspiration for the venture.
"This was born out of a frustration for where the price points have gotten in designer clothing," she explained to reporters. "Not that I don't love Gucci, because I love (their clothes), but it is bananas. It is so expensive. I also have noticed that if I buy something super expensive, then I am scared to wear it."
Gwyneth Paltrow revealed that she is scared to wear designer clothes
The 45-year-old prefers to offer her Goop Label customers "elevated basics", including cashmere sweaters and jumpsuits that retail for roughly £200- £500.
"These are clothes that you buy and wear them now," she added. "They are right for the season; they are respectful to the woman—all the bottoms have some stretch and the pants have a high enough waist that it is chic and also cinches. It is meant to be versatile—for work, to running out to your kid's soccer game, to cocktails."
Paltrow also prides herself on offering looks for full-figured women, sharing a close friend inspired the decision.
"Some interesting, good feedback is that we don't cut tiny," she noted. "My best friend, for example, is a size 12, and said, 'Thank you so much for making an actual size 12 that I feel good in.' It is very real woman focused, if that makes sense."