Ever since Gucci’s logo T-shirt landed, the slogan tee has become one of the most in-demand pieces of the season. Not feeling particularly articulate? Just say it with your clothes (literally). Kendall Jenner was seen out at the weekend, teaming her Celine heels with a simple 'Techno' T-shirt. And when Victoria Beckham wore her 'Fashion Stole my Smile' offering back in March, we all sat up and took notice. Even though the weather is getting colder, you can layer your tees over a roll-neck, or throw a coat over the top for an instant 'I got ready in five minutes' kind of vibe. The trick is to try and not take the trend too seriously. Funny slogans work well, and so do girl power messages, and even political statements. It’s a platform for expressing yourself, so team with jeans, a check blazer, and simply let your tee do the talking….
It would be impossible to talk about this trend without mentioning Bella Freud. Beloved by everyone, including super-stylish supermodel Kate Moss, the brand’s latest offering comes in a soft cotton-jersey material and is designed in a classic crew-neck shape. It's totally sweet, and the perfect tee for any candy gal.
'Candy Darling' £85, Bella Freud
What do you do when you have absolutely NOTHING to wear? Wear a top with that exact phrase emblazoned all over it of course! This classic black design, featuring the contrasting white print would be perfect with black jeans, Stan Smiths and a red blazer.
'Nothing to Wear' £16.99, Topshop
Feeling French? Try this boxy red number for ultimate Parisian chic.
This beauty features embroidered letters rather than a printed slogan, which gives it a smart finish. We would add a bold red lip and statement gold earrings for total power dressing.
'Ooh La La' £14, Miss Selfridge
This tee sums up just how we feel about the women’s movement! Subtly adding a slogan like this to a tapered trousers and loafers ensemble is a great way to look fiercely on-trend, and show your support for your fellow ladies. The future is indeed female.
'The Future is Female' £10, Peacocks
We heart this design by ALEXACHUNG. The slogan is cute, totally tongue-in-cheek and carefree - and we love it. The off-white, almost creamy shade of the tee gives it a relaxed, vintage feel which would be perfect with your skinnies.
'Lonely Hearts Club' £85, ALEXACHUNG