Domenico Dolce finds it more exciting to work with famous millennials than established models. In recent years, Italian brand Dolce & Gabbana has become known for casting the offspring of famous names in their runway shows and campaigns, like Jude Law's son Rafferty and Princess Diana's niece Lady Kitty Spencer. Current stars like Zendaya and Pixie Lott have also been tapped, and Dolce claims he has no plans to halt their adverts aimed at the millennial market. "When we work with models they are modelling, but with characters you need to discover the character and find the correct clothes for them. It's more exciting, because you can't just make what you want," Dolce told British Vogue.
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Dolce & Gabbana have defended their decision to work with millennials
"People talk about millennials like they're the worst generation. You need to respect and talk to these guys; ask them why they're representing a big change in the world. These people found love; they found friends. Friends are not just a 'like' - you know, a follower - friends are love. And people need love and attention. I think the millennials are another life. They have different values than us. They want a good world because they're so angry that we've given them the worst world: climatico, politica, decadenza... everything."
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Jude Law's son - Rafferty Law - is one of Dolce & Gabbanna's models
One thing sure to get the brand's new Instagram-obsessed demographic excited is the launch of Dolce & Gabbana's latest venture - pasta. Dolce and his business partner Stefano Gabbana have teamed up with dried pasta maker Pastificio Di Martino to create the packaging for bags of spaghetti, paccheri, penne mezzani rigate and mista corta. There is also an apron designed by the fashion house, which all come encased in a tin. Only 5,000 tins have been made, just in time for the holiday season, and retail for $110 (£83).
