Fuchsia Basil Soda dress
The sixth week of Dancing On Ice was dedicated to all things love to tie in with Valentine's Day, so Holly's stylist Angie Smith chose this flirty pink number by Basil Soda to co-ordinate with the theme. While opting for high street shoes from Topshop, the presenter chose to sparkle in jewels by House of Garrad - an exclusive London designer that also supplies its magnificent stones to the royal family.
Blue Jenny Packham gown
Holly stunned once again for the fifth show of this year's series, choosing a sparkling Jenny Packham floor-length gown to present the show. She pulled her hair back into a low chignon, and completed her look with glamorous shoes by exclusive designer Gina and jewellery by Boodles - a brand Holly also wore to the National Television Awards.
Sassi Holford white dress
For the fourth instalment, Holly wore this stunning asymmetrical design, which was made especially for her by Sassi Holford, perfectly showcased Holly's petite frame, with the Grecian-style one-shouldered neckline ensuring the star made a statement as she co-hosted the show. The mother-of-three added earrings by high-end jewellery brand Yeprem.
Rainbow Attico gown
For the third instalment of Dancing on Ice, Holly looked incredible as she worked the rainbow trend once again, in a stunning creation by Attico. The designer is known for his outlandish pieces in a plethora of colours and this dress didn’t disappoint! The dress featured a halter-neck and graduated hemline. The mother of two added gold strappy sandals by Casadei.
Black Mugler evening gown
Holly took our breath away when she stepped out in a very sexy black evening dress by Mugler, for the second episode of Dancing on Ice. The decadent gown hugged Holly's lean frame, while its side slit showed off her toned legs. Holly's dress cost £1,430 and sold out at an impressive rate after she donned the design – proving once again that the This Morning star is fast becoming a powerful fashion icon in her own right.
Ice blue Suzanne Neville gown
Holly called this outfit the "dress of her dreams". For the first episode of the brand-new Dancing on Ice series, the TV star didn't disappoint in a periwinkle blue floaty maxi dress, made by esteemed bridal designer Suzanne Neville. The dress featured a glamorous neck-tie and Grecian style cut that billowed as she walked. "Literally living the dream...." Holly wrote on Instagram.
Ivory Isabel Sanchis gown
Holly Willoughby looked absolutely exquisite as she unveiled her first look for Dancing on Ice. Posing for the show's promo shoot, Holly lived up to her sartorial prowess, wearing a full-length ivory gown. The dress featured a high neckline and was embellished with sequins and studs – a nod to the dazzling skating costumes fans see on the talent show.
Holly's gown was from the spring/summer 2018 collection of Spanish designer Isabel Sanchis, who goes by the motto: "We work with our mind and heart because we love what we do." The label makes ready-to-wear and couture dresses from their atelier in Valencia.
White Halfpenny London corset and Skirt
Only Holly could pull off wearing a bridal outfit on primetime TV! This stunning all-white Andrea corset and full-length, tiered net Riri skirt are by wedding dress label Halfpenny London. The fitted top with gentle cowl neck perfectly contrasted with the princess skirt, making Holly look straight out of a fairytale. To make the look suitable for evening glam she kept her hair loose and natural, and accessorised with Fenwick of Bond Street statement earrings and a bold red lip.