On Wednesday night’s episode of Love Island, the girls all dressed to impress as they gathered around the fire pit to choose one boy to leave the villa. As we frantically bit our nails over who would be chosen, we couldn’t help but notice Dani Dyer’s cool palm print ensemble. At first glance we thought this was a little co-ord set - a chic little two-piece shorts and shirt. But it wasn’t - it was her pyjamas. Yes, the loveable Essex girl ditched the sparkly frocks for a satin pyjama set.
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The best thing about wearing pyjamas for a night out (or a night in the villa if you’re on Love Island) is that you can just roll into bed without even having to change. Winning.
Tropical print pjs, £25, Missguided
Two-piece co-ords are super on trend these days, and on Thursday’s edition of This Morning, Holly Willoughby opted for a baby blue blazer and shorts combo from Miss Selfridge.
Missguided has partnered with ITV, sending in “bucket loads” of clothes for the contestants to wear. As a result, the brand’s sales have boomed and the fashion brand has seen a 40% spike between 7pm and midnight.
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Speaking to Marketing Week, Missguided’s new chief customer officer, Kenyatte Nelson, said: “There’s nothing that exists outside of the Instagram platform that touches on a daily basis, for 10 weeks, our core customer – particularly those under the age of 25 – with the depth, frequency and level of engagement like Love Island. From a commercial standpoint it’s worked brilliantly. Even on the first day the show aired, our trade – particularly from around the hours of 7pm to midnight – saw an increase of around 40% week on week and its trajectory has been ratcheting up ever since, it hasn’t slowed.”
