Love Island has just slightly taken over our lives. Come 9pm, we are not available for conversations – unless the topics are hot guys in the villa, who loves who in the villa or where to get Dani / Laura / Georgia's gorgeous bikinis from. That's just how it is. Those LI ladies are seriously lucky when it comes to their wardrobes. Online clothing label MissGuided is this year's fashion partner of the ITV hit show, providing the girls with dreamy daily outfits. The store reports a 40% increase in sales every night the show is on and one contestant in particular has sent sales rocketing. Can you guess who?
Megan's crochet top has seen sales rocket
You'll be surprised… it's Megan. Love her or hate her, seems loads of Love Island fans want to copy her style. Online retailer MissGuided reports Megan's £20 white crochet sweetheart neck jumper has seen the most sales out of all the Love Island outfits. Wow.
Dani comes a close second, with her £35 crochet patchwork dress and £10 black 'Nakey Nakey Nakey' T-shirt joint second and her £40 orange denim jacket in third.
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Hayley's £20 black crochet jumper came in at fourth place, while Georgia's £18 tropical bikini was fifth.
You'd think the show's bestselling outfits would be all about the bikini, but swimwear only accounts for one top spot. The jumpers, jackets and tees are way more popular.
Georgia's tropical bikini
MissGuided's chief customer officer, Kenyatte Nelson, recently told Marketing Week: "There's nothing that exists outside of the Instagram platform that touches on a daily basis, for ten weeks, our core customer - particularly those under the age of 25 - with the depth, frequency and level of engagement like Love Island."
MissGuided certainly has the Love Island clothing market sussed. The store's website even has a dedicated #islandstyle page for the show where you can shop the contestants' exact outfits. That's our googling sorted for tonight then.
