Congratulations to Gwyneth Paltrow! The Oscar-winning actress shared her exciting news on Instagram and her followers were over the moon. Can't handle the suspense? Well, no, she's not pregnant – her news is all to do with her popular lifestyle brand goop and we couldn't be happier for her. Gwyneth's first UK goop store opened back in September 2018 in London's Notting Hill to much excitement from fans. Now we hear that the pop-up shop, which sells a range of wellness products, is going to be a permanent store! It was due to close its doors on 27 January. How exciting!
Photo credit: Instagram / goop
The goop Instagram page posted: "It’s official: we’re making London a permanent thing ?? Swing by #goopLab and say hi." The permanent shop will stock goop’s mix of fashion, home, clean beauty and wellness – similar to Gwyneth's Los Angeles and New York stores.
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Photo credit: Instagram / goop
The fashion range is set to be a 'US meets UK' selection of high brands such as Stella McCartney, Roksanda and US based labels like Co and Nili Lotan. The workout collection includes UK brands including Charli Cohen and Silou. Goop will also stock an expanded range of jewellery, goop's own beauty products and homeware by London-based Summerhill and Bishop.
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Photo credit: Instagram / goop
Gwyneth's fans rushed to congratulate her on Instagram, with one writing: "Congrats! That’s awesome!" Another said: "I will be visiting London early Feb look forward to checking it out." One simply posted: "Go goop!"
In a recent interview with the Evening Standard Magazine, Gwyneth speaks about goop's provocative range. The publication notes how there is a section on orgasms on the store's website, which sells golden handcuffs in its range. The actress says: "We do that on purpose. Any time you write or talk about women’s sexual health, there’s a furore. And so we love to poke the bear a little bit. I was always punk rock, always pushing boundaries. We really like to be provocative at Goop. People say, 'Oh it’s controversial'. But we’re just asking questions."
The full interview with Gwyneth appears in this week’s edition of ES Magazine, Thursday 17th January 2019
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