swimsuit brands

23 best swimwear brands for your winter sun holiday

Stylish swimwear is a holiday must-have

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Freelance Writer
Updated: October 26, 2022

If you're lucky enough to be heading off on a sunny holiday this winter, new swimwear is a must. It comes in all shapes, styles, cuts and prints, and to find a supportive, fitting but flattering swimsuit or bikini can be challenging. 

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So we've done the hard work for you and found all of the very best swimwear brands available online this season. From Hunza G to Boux Avenue and Figleaves to M&S, scroll on to shop the go-to shopping destinations for swimwear to suit all body types.

Whether you're looking for petite or curvy, maternity or bigger boobs, there are styles to suit everyone.

Marks & Spencer Swimwear

With a huge range of bikinis and swimsuits, from sculpting to maternity and mix-and-match designs, M&S is amazing for swimwear. You'll find something to suit every occasion, need and style.

Our top pick: Tummy control multiway bandeau swimsuit, £29.50, M&S

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John Lewis Swimwear

John Lewis stocks a whole host of swimwear brands, including its own label, so shoppers are spoilt for choice all year round.

Our top pick: Tangier ikat twist front swimsuit, £39, John Lewis

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Everlane Swimwear

Everlane is a brand Meghan Markle has been a fan of over the years, so why not channel your inner Duchess with the brand's vast array of swimwear, from swimsuits to two-piece sets - many of which are now on sale.

Our top pick: The string one-piece swimsuit, £29, Everlane

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Boden Swimwear

Boden is a brand loved by Princess Kate and it has a selection of classic style swimsuits, as well as more glam pieces.

Our top pick: Santorini halterneck swimsuit, £70, Boden

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Melissa Odabash Swimwear

When it comes to swimwear, Melissa Odabash reigns supreme. A firm favourite of celebrities like Amanda Holden, the label gets our seal of approval, too.

Our top pick: Belize belted swimsuit, £260, Melissa Odabash

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ASOS Swimwear

There's nothing ASOS doesn't sell, and it's vast array of swimwear is very impressive. From one-pieces in cut-out designs to bikinis in crop top styles, triangle shapes and more, it proves they have not left a single swimwear stone uncovered.

Our top pick: Crinkle bikini set, £24, ASOS

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H&M Swimwear

We love to shop for swimwear at H&M. Not only are they chic, durable and affordable, but they're a failsafe swim option that never seems to go saggy in all the wrong places. Perfection.

Our top pick: Padded bandeau bikini top, £12.99, and matching bottoms, £9.99, H&M

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La Redoute Swimwear

La Redoute has heard our cries for flattering, supportive swimwear that's stylish too. Merci, La Redoute!

Our top pick: Ruffle back swimsuit, £46, La Redoute

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Kimberley London Swimwear

Founded by former Made in Chelsea star Kimberley Garner, Kimberley London is one of our favourite luxury boutique swimwear brands - you're going to want everything. A mix of bikinis and swimsuits, expect sleek silhouettes and stylish cut-out designs.

Our top pick: Safari swimsuit, £240, Kimberley London

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Hunza G Swimwear

The crème de la crème of swimwear - need we say more?

Our top pick: Hunza G crinkle swimsuit, £155, Net-a-Porter

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Boux Avenue Swimwear

Boux Avenue is known for its lingerie, and the swimwear is just as supportive and brilliant. From bust-boosting bikini bra tops, mix and match sets, to sculpting swimsuits and flattering cover-ups, it's got it all.

Our top pick: Mesh bikini top, £34, and matching bottoms, £16, Boux Avenue

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Pour Moi Swimwear

Pour Moi's swimwear is just as stylish and comfortable as its lingerie - and that says a lot.

Our top pick: Casablanca removable straps belted control swimsuit, £52, Pour Moi

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Very.co.uk Swimwear

Very is the place to shop swimwear all year round, so it's the perfect go-to destination for your new swimsuit, tankini or teeny tiny bikini.

Our top pick: V by Very shape enhancing draped swimsuit, £30, Very

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White Fox Swimwear

White Fox Boutique has all of the cuts and styles of swimwear you could dream of - from Brazilian-style to triangle, cut-out and everything in between.

Our top pick: One piece, £46, White Fox Boutique

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Dancing Leopard Swimwear

With a popular boutique in Ibiza, it should come as no surprise that Dancing Leopard has a gorgeous swimwear collection. Looking for pieces that are both stylish and sustainable? You'll be happy to know it's all made from Econyl - a regenerated nylon, which is sourced from waste that would otherwise pollute the planet.

Our top pick: HALO Lalita top, £45, and Miyanna ruched briefs, £32, Dancing Leopard

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& Other Stories Swimwear

Whether it's a classic swimsuit or playful swimwear you're after, & Other Stories has you covered.

Our top pick: Frilled swimsuit, £55, & Other Stories

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Fisch Swimwear

On the hunt for sustainable swimwear? Fisch is your go-to - it's made from harmful ocean plastics.

Our top pick: Bikini top, £100, and matching bottoms, £90, Fisch

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Boohoo Swimwear

On a budget, but looking for chic swimwear? Boohoo is your destination, as it stocks hundreds of designs at affordable prices.

Our top pick: Triangle bikini, £15, Boohoo

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Simply Be Swimwear

For those who may feel a little body conscious, Simply Be has you covered with its sculpting, flattering designs to make you look and feel a million dollars.

Our top pick: Racer back swimsuit, £28, Simply Be

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Bravissimo Swimwear

Finding swimwear you feel comfortable and fully supported in, and that provides the coverage you want, is key. Bravissimo's swimwear ticks all of those boxes and more.

Our top pick: Bikini top, £34, and matching bottoms, £22, Bravissimo

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Norma Kamali Swimwear

Normal Kamali's striking designs are famed for enhancing the body and that includes swimwear too.

Our top pick: Mesh swimsuit, £235, Norma Kamali

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Cupshe Swimwear

Figure-enhancing, stylish prints and supportive swimwear - that's Cupshe for you, from their skimpy bikinis to cool one-pieces.

Our top pick: Halterneck monokini, £26, Cupshe

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Les Girls Les Boys Swimwear

This brand has nailed underwear, loungewear and swimwear, too. From one-pieces to two-piece sets and mix and match designs, there's something for everyone.

Our top pick: Cut-out swimsuit, from £10, Les Boys Les Girls

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